All articles tagged with #schlitz
Schlitz, the Milwaukee icon that helped define American beer, will roll its final barrel on May 23, ending a 177-year run after a long decline blamed on a 1970s cost-cutting formula change and stiff competition. Ownership by Pabst couldn’t revive the brand, and Wisconsin Brewing Company will produce the last batch using the 1948 recipe, with nostalgia fueling the farewell and pre-sales kicking off.
Pabst Brewing Co. is placing Schlitz Premium on hiatus due to rising storage and shipping costs, ending 177 years of production. A final batch will be brewed by Wisconsin Brewing Co. using the 1948 Schlitz recipe, and other retro brands like Blatz and Old Milwaukee may become harder to find as Pabst reshapes its portfolio, marking the end of an era for a beer long tied to Milwaukee’s heritage.
Schlitz, the Milwaukee-born beer that once topped global markets, is being discontinued after 177 years. A final 80-barrel batch will be brewed May 23 at Wisconsin Brewing Company in Verona, using an 80-year-old recipe to recreate Schlitz in its heyday, with the batch expected to reach fans June 27 at a commemorative event. Pre-orders open May 23. The brand’s decline followed production missteps and Budweiser’s rise, with ownership moving from Schlitz to Stroh in 1992, then to Pabst in 1999, which is winding it down.
Schlitz, one of America’s oldest beers now owned by Pabst, is ceasing production after 177 years; Wisconsin Brewing Co. will brew a farewell batch from historic logs, selling 16-ounce four-packs via online preorder with pickups starting June 27.
Wisconsin Brewing Company in Verona will brew the last batch of Schlitz, basing the recipe on 1948 logs to evoke the beer’s Golden Age. Production begins May 23 with a June 27 debut at the Verona taproom, featuring on-tap Schlitz, 4-packs and live music, plus a talk by brewmaster Kirby Nelson, marking the end of Schlitz brewing under the Pabst/Stroh lineage.