Disney's Targeted Discounts Drive Attendance Gains While Rivals Face Slumps
Disney has successfully boosted attendance at its U.S. theme parks by 3% in the latest quarter through targeted, restricted promotions, while competitors Universal and SeaWorld report declining traffic. Despite offering discounted tickets, Disney saw per-capita spending rise by 4% and ticket revenue per guest increase by 5%, indicating that its strategy of using 'fences' to discount specific customer groups is effective. Conversely, Universal and SeaWorld have struggled with weaker demand and rising operating costs, leading to significant drops in earnings and attendance.
