Melania doc fades as fellow release 'Send Help' Stays No. 1
During a quiet weekend at the box office, the Melania Trump documentary fell sharply while the film ‘Send Help’ held the No. 1 spot, underscoring a subdued slate for new releases.
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K-Pop Concert Film Stray Kids Leads a Slow Box Office Weekend
Stray Kids: The dominATE Experience led Friday’s domestic box office with about $3 million in 1,724 theaters as the Super Bowl weekend lull set in; Send Help took No. 2 with $2.8 million on its second Friday and is projected to add roughly $9–10 million by Sunday for a $34 million domestic total. Solo Mio followed with about $2.7 million and is forecast to reach around $6.6 million by Sunday. Iron Lung earned $2.04 million Friday and could finish the weekend around $5.7 million for a $30.7 million total. Dracula added about $2.03 million and is expected to finish near $4.1 million by Sunday.
Send Help Tops Slow Super Bowl Box Office With About $10M In Second Weekend
Deadline’s Friday PM box-office update shows a slow Super Bowl weekend led by Send Help, estimated to gross about $10 million in its second weekend across 3,475 theaters (roughly a 48% drop) with a ten-day North American total near $35.8 million. Kevin James’ Solo Mio is tracking around $3.1M today for about $7.6M opening, Stray Kids’ The dominATE Experience around $5M for the weekend, Dracula opening around $4.8M, Iron Lung about $4.65M in its second weekend, The Strangers: Chapter 3 around $3.7M, and Melania around $3.5M for its second weekend, with last year’s Super Bowl frame featuring stronger titles like Dog Man.
McAdams shines in Raimi’s desert-island survival farce
Kevin Maher hails Send Help as a desert-island survival comedy from Sam Raimi, anchored by Rachel McAdams’s standout performance opposite Dylan O’Brien; the film blends dark humor, gore and a sharp power-dynamic shift as a company flight crashes on a Gulf of Thailand island, delivering entertaining chaos with a four-star verdict.
Raimi's Send Help Aims to Lead a Quiet Box Office Weekend
Sam Raimi’s Send Help is forecast to open around $9–12 million and lead a soft weekend, buoyed by strong critical/audience reception and star power (Rachel McAdams, Dylan O’Brien). Iron Lung from Markiplier Studios is expected to debut at about $6–9 million, with a front-loaded performance likely to fade quickly. Lionsgate’s The Strangers – Chapter 3 targets $5–8 million as the weekend’s major new release, though it faces diminishing returns. Overall, the frame looks weak with limited high-profile competition.
Send Help Edges Iron Lung in Slow Super Bowl Box Office Duel
With big post-pandemic marketing spends down, this Super Bowl weekend features Send Help (Sam Raimi) vs. Iron Lung for the top spot; Send Help is projected to around $8.6M and Iron Lung about $7.2M over the 3-day frame, while Send Help has about $23M domestic to Iron Lung’s $21.7M so far.
Send Help Dominates Weekend With $18–20M Opening as Iron Lung Follows
Disney/20th Century’s Send Help is projected to lead the weekend with about $18–20 million, followed by Markiplier’s Iron Lung at roughly $17–18 million and Brett Ratner’s Melania at around $7–8 million; the frame’s total is hovering in the low- to mid-$80 millions. Send Help posts a solid B+ CinemaScore, Melania earns an A with strong PostTrak, while Iron Lung has no CinemaScore reported.
Send Help Leads Weekend Box Office with $20M Debut as Iron Lung Opens Strong
Send Help opens to a $20M 3-day debut on 3,475 screens to lead the weekend, followed by Iron Lung at $17.86M and Melania at $7M, for a domestic total around $82.6M. It marks Sam Raimi’s seventh #1 opening, Iron Lung shows indie appeal despite mixed reviews, and Melania posts a strong per-screen showing given limited press. Next weekend features The Strangers – Chapter 3 and Solo Mio.
Disney’s New Release Sends Global Box Office into Overdrive
Disney’s Send Help opened to about $28.1 million globally (roughly $20M domestic and $8.1M overseas from 47 markets), giving Disney its 10th consecutive worldwide No. 1 weekend as Avatar: Fire and Ash and Zootopia 2 hold strong in other slots; Iron Lung also launched overseas with a smaller footprint. The film, produced for under $40M, highlights Disney’s international reach and the ongoing viability of original, R-rated titles at the global box office.
Rachel McAdams Delivers Survival-Driven Comedy in Send Help
Vulture critic Alison Willmore praises Rachel McAdams’ performance in Send Help, highlighting her sharp physical comedy and survival prowess as Linda Liddle while noting the film’s ambitious reversal of office hierarchies on a deserted island. However, the review argues the movie falters by not fully committing to a more uncomfortable, equal power dynamic—Linda’s ascent is compelling but not grotesque enough to challenge Bradley’s domination, leaving the film wary of truly unsettling gender dynamics.
Indie Spotlight: Iron Lung Rises With $3.5M Previews as Send Help Opens
Markiplier’s self-financed indie Iron Lung led previews with about $3.5 million (on a budget under $3 million and roughly $6 million in pre-sales), with an anticipated weekend around $9–$10 million. Raimi’s Send Help opened to $2.2 million in previews. Iron Lung’s strong start, plus Send Help, mark notable debuts as Shelter and other titles eye roughly $5M+ for the weekend; top titles for the week include Mercy, Avatar: Fire and Ash, Zootopia 2, The Housemaid and 28 Years Later: Bone Temple.
Send Help Primed for Weekend Lead as Iron Lung Surges and Melania Expands
Forecasts peg Send Help for a weekend-opening range of about $12–$17 million to lead the top spot, with potential edge from Sam Raimi’s return to horror; Iron Lung could push into the high teens ($10–$15 million) thanks to Gen Z interest and Markiplier’s fan base; Shelter projects $5–$8 million as counter-programming, while Melania is tracking around $2–$5 million in limited release, potentially reshuffling the podium depending on bookings.
Send Help Poised for $25M Global Kickoff as Iron Lung and Melania Enter Weekend Mix
Deadline forecasts a busy January weekend with Sam Raimi’s Send Help leading the domestic box office at about $15M (3,400 sites) and roughly $25M worldwide after international play, potentially dethroning Avatar: Fire and Ash. Youtuber Markiplier’s Iron Lung could open around $9–$10M on about 3,100–3,500 screens, while Black Bear’s Shelter aims for $5–$7M from 2,726 theaters and Amazon MGM’s Melania targets about $5M+ on roughly 1,500 sites. The Paris Hilton documentary Infinite Icon also bows in limited release, adding to a varied slate as Avatar holds the global weekend perch.
Send Help Leads Quiet Winter Box Office as Melania Doc Debuts
Sam Raimi’s survival thriller Send Help is tracking for a $14–$17 million debut to lead a subdued winter box office, while Amazon MGM’s Melania, a $40 million price-tagged documentary, opens in about 1,500 theaters aiming for a $3–$5 million start. Iron Lung could place second with around $10 million, with Shelter at roughly $5–$7 million, signaling a potential early box-office rebound amid a slow start to the year.
Dylan O’Brien Bets on Bold Roles, Not Likes, in Send Help
Dylan O’Brien explains why he resists being a “likeable” star, discusses teaming with Sam Raimi on the bold survival thriller Send Help—co-starring Rachel McAdams—and signals a career shift toward riskier, midbudget cinema, including reflections on Twinless and his choice to skip Instagram.