
Sony and Bose pivot to wired audio with retro and ANC-focused designs
Sony and Bose have simultaneously launched new wired audio products, marking a strategic return to the wired market after a decade of wireless dominance. Sony revived its 1979 Walkman headphones as the MDR-3R, focusing on retro aesthetics and low cost, while Bose introduced noise-cancelling wired earbuds that draw power from the source device. Both moves target younger consumers seeking simple, affordable, and nostalgic audio experiences.

