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Sportico

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SB Nation Lines Up Central App to Unite 200 Fan Communities
media1 month ago

SB Nation Lines Up Central App to Unite 200 Fan Communities

SB Nation is launching an app to aggregate content and chats from its network of nearly 200 team- and league-focused communities, featuring a personalized home feed and a game-thread tab. The move, part of PMX Global under Penske Media, aims to deepen direct fan connections amid AI-driven shifts in search and social feeds and includes a new NFC East Mixtape hub.

Cowboys Lead NFL Valuations as League Surges to $299B
sports-business1 month ago

Cowboys Lead NFL Valuations as League Surges to $299B

Sportico’s 2026 NFL valuations show the 32 teams are worth a combined $299 billion, up 31% year over year to an average of $9.34 billion per team—the biggest jump since tracking began. The Dallas Cowboys top the list at $15.5 billion, with the Rams, Giants, Patriots and Jets rounding out the top five. The rise is driven by record media deals, strong local revenue and sponsorships, and ongoing investor interest, highlighted by high-profile sales and LP stake deals across the league.

Two new bidder groups emerge as Seahawks sale heats up
business5 months ago

Two new bidder groups emerge as Seahawks sale heats up

Sportico identifies two new bidder groups for the Seattle Seahawks as the team hits the market with an expected $9–11 billion price tag; one group features Aditya Mittal and Wyc Grousbeck, the other is led by Vinod Khosla (recently tied to the 49ers’ limited-partner group). Earlier speculation about Mark Zuckerberg and Tim Cook bidding was denied, and the proceeds are slated to benefit charity via Jody Allen’s estate.