
Nielsen’s New NFL Fandom Index Ranks Buffalo, Kansas City, and Green Bay as Top Fan Markets
Nielsen released its first Local NFL Fandom Index on August 17, 2026, ranking 30 NFL markets by fan intensity. Buffalo, Kansas City, and Green Bay topped the list, while New York and Los Angeles ranked last. The index uses eight metrics, including apparel sales, TV viewership, and betting intent, to measure per-capita engagement. Smaller markets with single teams and concentrated loyalty outperformed larger, multi-team cities. Philadelphia ranked fifth despite its large population, excelling in five of the eight metrics. Nielsen attributes the top rankings to limited entertainment competition and strong local identity in legacy markets.




