
Ultra-wealthy family offices sprint into sports, backing pickleball and smart training tech
In May, ultra-high-net-worth family offices made 51 direct sports investments, including a $225 million round for Pickleball Inc., the parent company of Major League Pickleball and the PPA Tour. Notable bets include Tom Dundon’s family office with Apollo, Michael Dell’s group taking a stake in the Las Vegas Raiders, and Darco Capital’s backing of PlayerData (GPS vests and smart balls) used by Crystal Palace, highlighting sport as a diversification tool and inflation hedge.








