All articles tagged with #streaming video
Only a few automakers plan to air ads during Super Bowl 60 in 2026, with GM, Toyota and Volkswagen leading the lineup as industry turbulence, high 30-second costs, and a shift from traditional TV to streaming drive a pullback from national spots; Stellantis and Nissan take more measured approaches while others redirect spend to year-round and digital strategies.
According to Deloitte's 18th annual Digital Media Trends report, U.S. households spend an average of $61 per month on four streaming video services, up 27% from last year. The survey indicates that consumers are questioning the value of their subscriptions, with 36% feeling the content is not worth the price. Additionally, 48% would consider canceling their favorite service if prices increased by $5 per month. The report also highlights the desire for personalized experiences and easier content discovery, as well as the influence of social media on entertainment consumption and the importance of diversity in creative teams.
Streaming video platform Roku exceeded expectations for new user accounts and sales in the fourth quarter, with 4.2 million new accounts and $984.4 million in sales. However, the stock fell in extended trading as the sales outperformance was lower than anticipated, and the average revenue per user dropped 4% year over year. Despite predicting higher revenue for the current quarter and achieving positive adjusted EBITDA and free cash flow for 2023, Roku stock dropped more than 13% in after-hours trading. The company is now focusing on innovation and growth, but faces competition from smart TV maker Vizio, which Walmart is reportedly interested in acquiring.
Netflix's stock rallied after Oppenheimer analyst Jason Helfstein raised his price target to $500, citing the streaming giant's growth outlook as it phases out its lowest-priced ad-free subscription tier. Helfstein believes that discontinuing the lowest-priced plan would boost revenue per subscriber and unlock about $4.4 billion in annual revenue. He also noted that an extended strike by Hollywood writers could drive subscribers to Netflix, given the company's deep backlog of shows unaffected by the strike. Netflix's shares of the TV viewership market have continued to grow, reaching 2.6% this quarter.
Netflix is set to report its first-quarter earnings after the market closes today, with the streaming giant expecting modest growth. Wall Street estimates are in line with the company's guidance. As the leader in the streaming video market, Netflix's earnings report is seen as the start of the tech earnings season.