All articles tagged with #suv market
Toyota has introduced a new, more affordable front-wheel-drive RAV4 plug-in hybrid (PHEV) for global markets, starting with Australia in early 2027. This new GXL trim sacrifices all-wheel drive and horsepower for a lower price, but there is no indication it will come to the US, where the current PHEV lineup commands a significant price premium and strong demand.
Audi has unveiled the 2027 Q9 and SQ9, its first full-size, three-row SUVs, designed specifically for the U.S. market. Priced from $87,700 to $118,000, these models aim to reverse a 17% sales drop in 2026 by competing with the BMW X7 and Mercedes GLS. The launch addresses Audi's lack of U.S. manufacturing and weak EV performance, though tariffs remain a significant hurdle.
Porsche's electric Macan outsold the gasoline version in the first half of 2024, with 57% of buyers choosing the EV, reflecting a shift in consumer preferences despite regulatory challenges in Europe that have affected the availability of traditional models. Overall, Porsche's sales declined slightly, but the electric models are gaining prominence, and the company is considering new hybrid and combustion models to fill gaps in its lineup.