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Sydney Sweeney Unveils SYRN Holiday Collection and First Pet Sweaters
fashion-and-business2 hours ago

Sydney Sweeney Unveils SYRN Holiday Collection and First Pet Sweaters

Sydney Sweeney has launched the 'Hibernation Nation' chapter of her SYRN holiday campaign, featuring deep burgundy and chocolate-brown knit sets. The 29-year-old actress modeled plunging knit bras and high-waisted shorts alongside a white poodle wearing a matching plaid scarf. This release marks the brand's first-ever pet collection, which will debut on October 27 alongside lingerie, sleepwear, and inclusive sizing options ranging from XXS to 3X.

via AOL.com|
#fashion-and-business#holiday-collection#lingerie
Sydney Sweeney Launches Syrn Holiday Lingerie Collection with Cinematic References
entertainment2 days ago

Sydney Sweeney Launches Syrn Holiday Lingerie Collection with Cinematic References

Sydney Sweeney has launched the holiday collection for her lingerie brand, Syrn, featuring designs inspired by classic films. The campaign, which opens on October 27, includes a red bridal-style set and an ice-blue ensemble, alongside references to 'How the Grinch Stole Christmas' and 'The Nightmare Before Christmas.' Sweeney emphasized that the brand is designed for personal freedom and fits 44 sizes, with most items priced under $100.

via Yahoo|
#entertainment#holiday-campaign#lingerie
Sydney Sweeney Wears 'SB' Necklace in New Syrn Lingerie Campaign
entertainment29 days ago

Sydney Sweeney Wears 'SB' Necklace in New Syrn Lingerie Campaign

Sydney Sweeney modeled a new Syrn lingerie set featuring a pale pink bra and a gold necklace with the initials 'SB,' widely interpreted as a reference to her boyfriend, music executive Scooter Braun. The campaign, launched in September 2026, highlights the couple's increasingly public relationship, which began in summer 2025. Sweeney, 29, and Braun, 45, have recently shared intimate moments, including a trip to Venice and public birthday tributes, while Sweeney continues to expand her business portfolio.

via Fox News|
#celebrity-relationships#entertainment#lingerie
Sydney Sweeney Marks 29th Birthday with Career and Business Milestones
entertainment1 month ago

Sydney Sweeney Marks 29th Birthday with Career and Business Milestones

Sydney Sweeney turns 29, marking a decade since her family relocated from Spokane, Washington, to Los Angeles. Her career evolved from child roles in 'Heroes' and 'Grey's Anatomy' to breakout success in 'Euphoria' and the biopic 'Christy'. In 2026, she launched her lingerie brand, Syrn, coinciding with the third season of 'Euphoria'. She recently addressed backlash over an American Eagle campaign, stating her silence widened divides, and emphasized her commitment to inclusivity and fitness.

via HELLO! Magazine|
#celebrity-news#christy#entertainment
Sydney Sweeney Arrives in Venice for Fashion-Forward Festival Appearance
entertainment1 month ago

Sydney Sweeney Arrives in Venice for Fashion-Forward Festival Appearance

Sydney Sweeney arrived in Venice, Italy, on September 2, 2026, for the 83rd Venice Film Festival. She is attending as an ambassador for Armani Beauty rather than to premiere a film, as no projects are scheduled for her at the event. Sweeney was spotted at the airport wearing a sheer lace halter crop top, beige shorts, and clear Gianvito Rossi heels. The visit coincides with the launch of her 'birthday collection' for her lingerie brand, SYRN, and precedes the potential 2027 release of her film 'Custom of the Country.'

via Just Jared|
#armani-beauty#custom-of-the-country#entertainment
Sydney Sweeney Arrives in Venice for Armani Duty and Custom of the Country Hype
entertainment1 month ago

Sydney Sweeney Arrives in Venice for Armani Duty and Custom of the Country Hype

Sydney Sweeney arrived in Italy on September 2, 2026, for the Venice Film Festival, where she serves as an ambassador for Armani Beauty. She debuted a sheer lace halter top and clear PVC heels, aligning with her lingerie brand Syrn’s upcoming 'Birthday Boobs' collection. While Page Six focused on her fashion, Lainey Gossip highlighted her upcoming role in the film 'Custom of the Country' and her relationship with Scooter Braun.

via Page Six|
#armani-beauty#custom-of-the-country#entertainment
Sydney Sweeney Launches SYRN 'Birthday Boobs' Lingerie Line Ahead of 29th Birthday
entertainment1 month ago

Sydney Sweeney Launches SYRN 'Birthday Boobs' Lingerie Line Ahead of 29th Birthday

Sydney Sweeney has released a new lingerie campaign for her brand SYRN, featuring a powder-blue floral set in a vintage kitchen setting. The 'Birthday Boobs' collection is scheduled to launch on September 1, ahead of Sweeney's 29th birthday on September 12. The campaign has generated mixed online reactions, ranging from praise for the aesthetic to political debates over objectification and censorship.

via Fox News|
#celebrity-business#entertainment#euphoria
Sydney Sweeney Launches Syrn Lingerie Campaign with Model Amélie Tremblay
entertainment2 months ago

Sydney Sweeney Launches Syrn Lingerie Campaign with Model Amélie Tremblay

Sydney Sweeney promoted her lingerie brand Syrn by posting mirror selfies and dancing videos with model Amélie Tremblay. The 28-year-old actress wore a white floral bra and pastel green shorts, while Tremblay wore a yellow bra and pink pajamas. The post received over one million likes, with fans comparing the duo to characters from The Fairly OddParents. Sweeney is currently filming the live-action Gundam movie in Australia.

via Fox News|
#amelie-tremblay#entertainment#instagram
Euphoria's Season 3 Dog Scene Draws Fire Over SYRN Tie-In
entertainment6 months ago

Euphoria's Season 3 Dog Scene Draws Fire Over SYRN Tie-In

In the season 3 premiere of Euphoria, Cassie is shown wearing Sydney Sweeney’s SYRN corset with dog ears, a tail, and a collar in a scene where she’s filmed pretending to be a dog to boost online fame, with monetization chatter during a bedroom moment; the portrayal has sparked online controversy and divided reactions about the show's treatment of the character and sexualization.

via Fox News|
#backlash#dog-scene#entertainment
Syrn Corset Takes the Spotlight in Euphoria's Season 3 Premiere
entertainment6 months ago

Syrn Corset Takes the Spotlight in Euphoria's Season 3 Premiere

In the Euphoria Season 3 premiere, Sydney Sweeney’s Cassie Howard wears Syrn’s Date Night Satin Corset from her own lingerie line (priced at $269) during a dog-cosplay scene that underscores Cassie’s TikTok-fame ambitions; the look includes cuffs, a collar, leash, dog ears, burgundy nails, and brown heels, and the premiere aired April 12, 2026.

via Yahoo|
#cassie-howard#entertainment#euphoria
Euphoria Gave Sydney Sweeney Confidence in Her Body, Inspiring SYRN Lingerie
entertainment7 months ago

Euphoria Gave Sydney Sweeney Confidence in Her Body, Inspiring SYRN Lingerie

Sydney Sweeney credits Euphoria with boosting her confidence about her breasts, recalling she wore a 32DD in sixth grade and often felt insecure until her Cassie role helped her embrace her body; she has since launched SYRN, a size-inclusive lingerie line up to size 44 inspired by her body journey, as she prepares for the third season of Euphoria amid Zendaya-related rumors.

via Yahoo|
#body-confidence#entertainment#euphoria