All articles tagged with #syrn
Sydney Sweeney credits Euphoria with boosting her confidence about her breasts, recalling she wore a 32DD in sixth grade and often felt insecure until her Cassie role helped her embrace her body; she has since launched SYRN, a size-inclusive lingerie line up to size 44 inspired by her body journey, as she prepares for the third season of Euphoria amid Zendaya-related rumors.
Online chatter linked Sydney Sweeney’s January 28 SYRN lingerie launch to a Kim Kardashian SKIMS Instagram post the same day, prompting speculation that Kardashian’s brand could be competing with Sweeney’s. SYRN offers Seductress, Romantic, Playful, and Comfy lines, while SKIMS has grown from lingerie into inclusive loungewear and apparel for varied skin tones and genders. Neither Kardashian nor Sweeney has publicly addressed the rivalry.
Sydney Sweeney’s new lingerie line SYRN, launched January 28, 2026, is fueling chatter that it could compete with Kim Kardashian’s SKIMS. Fans speculate Kardashian’s January Instagram post was a subtle jab in response to SYRN’s rollout, though neither star has spoken about the rumors. SYRN offers four concepts—Seductress, Romantic, Playful, and Comfy—while SKIMS remains a global brand known for diversity in skin tones and a wide range of designs. The piece notes the rivalry is based on fans’ social-media readings, with no official statements from either side.
Sydney Sweeney’s SYRN lingerie line debuted with the Seductress collection and sold out within hours, driven by a high-profile Hollywood sign stunt that drew millions of views. Sweeney thanked fans on Instagram and signaled a restock, while TMZ noted the stunt reportedly lacked official permission from the Hollywood Chamber of Commerce, underscoring the marketing blitz that boosted the brand’s early traction.
Sydney Sweeney’s new lingerie brand SYRN launches with four mood-driven collections—Seductress, Romantic, Playful, and Comfy—kicking off with the Seductress drop that includes pieces like a plunge bra and lace bodysuit. The feature also spotlights SI Swimsuit archival shots reimagined to fit each mood: Kate Upton in Antarctica (Seductress), Olivia Dunne in Portugal (Romantic), Megan Fox in the Dominican Republic (Playful), and Kamie Crawford in St. Croix (Comfy), underscoring self-expression across fashion and swim.
Sydney Sweeney scaled the Hollywood Sign with friends and her dog to decorate the 45-foot letters with bras as a promo for her lingerie brand Syrn. The Hollywood Chamber of Commerce says no permission was granted and is investigating how access was obtained. Sweeney has discussed Syrn’s size-inclusive line (44 sizes) and her goal to empower women.
Sydney Sweeney announced Syrn, a lingerie line launching Jan. 28, featuring 44 sizes and four personas—Comfy, Playful, Romantic and Seductress—with most pieces under $100. The brand emphasizes designing for every body and has high-profile backing. Promo imagery is steamy, and a Hollywood Sign stunt tied to the campaign drew scrutiny about permissions, though authorities said no crime occurred and no license was granted by the Hollywood Chamber of Commerce.
Sydney Sweeney promoted Syrn, her Jeff Bezos-backed lingerie line, by scaling the Hollywood Sign and draping bras on it; the stunt drew attention but sparked a Hollywood Chamber of Commerce investigation into permits and potential trespassing, as the brand pushes ahead with a four-style Syrn launch.
Sydney Sweeney posted footage of herself and a production crew scaling the Hollywood sign to promote her lingerie line Syrn, a stunt reportedly conducted without permission. The Hollywood Chamber of Commerce and the Hollywood Sign Trust say it was not authorized and are investigating; bras appear to be draped over the letters in the video. The incident could bring legal trouble for Sweeney and adds to her history of high-profile publicity stunts.
Sydney Sweeney reportedly climbed the HOLLYWOOD sign and threw bras as a teaser for her upcoming lingerie brand SYRN, drawing backlash from the Hollywood Chamber of Commerce and fueling chatter about a potential lingerie market rivalry, with rumors of high-profile investors including Bezos, Sanchez, and Michael Dell.