All articles tagged with #syrn
Sydney Sweeney debuts SYRN's 'Birthday Boobs' lingerie collection with a retro, powder-blue floral set photographed in a vintage kitchen, ahead of her 29th birthday and the Sept. 1 launch, as she expands her brand amid ongoing conversations about her public image and a related Hollywood Sign stunt.
Sydney Sweeney's SYRN lingerie campaign, featuring pastel sets and delicate embroidery, sparked mixed reactions on X: some praised the natural no-makeup look and the empowering vibe, while others criticized objectification and sparked political commentary, including a claim from Richard Hanania that liberals want the ads banned and urged Trump supporters to respond.
Sydney Sweeney posted Instagram mirror selfies wearing a white floral-detail bra and matching underwear with pastel green shorts, posing alongside Amélie Tremblay to promote her lingerie brand SYRN. Fans praised the look in the comments, and the post adds to Sweeney’s history of provocative social media content and lingerie campaigns, amid broader discussions about her Euphoria-related outfits.
Sydney Sweeney crashed Stagecoach with a Diplo cameo: wearing a blue corset, she tossed Syrn underwear into the crowd and then hosted a SYRN Saloon karaoke pop-up that included a 'Choosin’ Texas' duet, with Mila Kunis and Ashton Kutcher among the onlookers.
Sydney Sweeney arrived at SYRN’s Stagecoach activation near the Honky Tonk Bar wearing a sheer lace top underneath a tiny denim romper, pairing knee-high boots and loose waves for a playful, Western-inspired look that drew praise from fans.
Sydney Sweeney caused a festival frenzy at Stagecoach in Indio, California, as fans mobbed her for selfies, she reportedly flicked underwear into the crowd, and later performed a duet with Bailey Zimmerman during BigXthaPlug’s set, all while promoting her SYRN x American Eagle campaign.
Sydney Sweeney headlines Stagecoach with a duet alongside Bailey Zimmerman while promoting her SYRN lingerie line, fueling a so-called lingerie war as brands compete for Gen Z and female consumers, with industry chatter noting counter-moves like Victoria's Secret courting new faces.
In the season 3 premiere of Euphoria, Cassie is shown wearing Sydney Sweeney’s SYRN corset with dog ears, a tail, and a collar in a scene where she’s filmed pretending to be a dog to boost online fame, with monetization chatter during a bedroom moment; the portrayal has sparked online controversy and divided reactions about the show's treatment of the character and sexualization.
In the Euphoria Season 3 premiere, Sydney Sweeney’s Cassie Howard wears Syrn’s Date Night Satin Corset from her own lingerie line (priced at $269) during a dog-cosplay scene that underscores Cassie’s TikTok-fame ambitions; the look includes cuffs, a collar, leash, dog ears, burgundy nails, and brown heels, and the premiere aired April 12, 2026.
Sydney Sweeney credits Euphoria with boosting her confidence about her breasts, recalling she wore a 32DD in sixth grade and often felt insecure until her Cassie role helped her embrace her body; she has since launched SYRN, a size-inclusive lingerie line up to size 44 inspired by her body journey, as she prepares for the third season of Euphoria amid Zendaya-related rumors.
Online chatter linked Sydney Sweeney’s January 28 SYRN lingerie launch to a Kim Kardashian SKIMS Instagram post the same day, prompting speculation that Kardashian’s brand could be competing with Sweeney’s. SYRN offers Seductress, Romantic, Playful, and Comfy lines, while SKIMS has grown from lingerie into inclusive loungewear and apparel for varied skin tones and genders. Neither Kardashian nor Sweeney has publicly addressed the rivalry.
Sydney Sweeney’s new lingerie line SYRN, launched January 28, 2026, is fueling chatter that it could compete with Kim Kardashian’s SKIMS. Fans speculate Kardashian’s January Instagram post was a subtle jab in response to SYRN’s rollout, though neither star has spoken about the rumors. SYRN offers four concepts—Seductress, Romantic, Playful, and Comfy—while SKIMS remains a global brand known for diversity in skin tones and a wide range of designs. The piece notes the rivalry is based on fans’ social-media readings, with no official statements from either side.
Sydney Sweeney’s SYRN lingerie line debuted with the Seductress collection and sold out within hours, driven by a high-profile Hollywood sign stunt that drew millions of views. Sweeney thanked fans on Instagram and signaled a restock, while TMZ noted the stunt reportedly lacked official permission from the Hollywood Chamber of Commerce, underscoring the marketing blitz that boosted the brand’s early traction.
Sydney Sweeney’s new lingerie brand SYRN launches with four mood-driven collections—Seductress, Romantic, Playful, and Comfy—kicking off with the Seductress drop that includes pieces like a plunge bra and lace bodysuit. The feature also spotlights SI Swimsuit archival shots reimagined to fit each mood: Kate Upton in Antarctica (Seductress), Olivia Dunne in Portugal (Romantic), Megan Fox in the Dominican Republic (Playful), and Kamie Crawford in St. Croix (Comfy), underscoring self-expression across fashion and swim.
Sydney Sweeney scaled the Hollywood Sign with friends and her dog to decorate the 45-foot letters with bras as a promo for her lingerie brand Syrn. The Hollywood Chamber of Commerce says no permission was granted and is investigating how access was obtained. Sweeney has discussed Syrn’s size-inclusive line (44 sizes) and her goal to empower women.