Cowboys Lead NFL Valuations as League Surges to $299B
Sportico’s 2026 NFL valuations show the 32 teams are worth a combined $299 billion, up 31% year over year to an average of $9.34 billion per team—the biggest jump since tracking began. The Dallas Cowboys top the list at $15.5 billion, with the Rams, Giants, Patriots and Jets rounding out the top five. The rise is driven by record media deals, strong local revenue and sponsorships, and ongoing investor interest, highlighted by high-profile sales and LP stake deals across the league.