Brown-Forman spurns Sazerac’s unsolicited bid, charts own path
Brown-Forman rejected an unsolicited $15 billion takeover bid from Sazerac, saying the proposal does not align with the company’s long-term strategy and its family-controlled voting structure. The Louisville-based spirits group will continue pursuing geographic expansion, brand-building, and operational efficiency while it searches for a new CEO after Lawson Whiting’s retirement, even as Sazerac accelerates investments in tequila and ready-to-drink categories.
