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Wk Kellogg

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Ferrero’s US Brand Takeover Pushes Revenue Toward $3B
business8 days ago

Ferrero’s US Brand Takeover Pushes Revenue Toward $3B

Ferrero has quietly built a US powerhouse by buying familiar brands like Fannie May, Butterfinger, Baby Ruth, Keebler, Famous Amos, and WK Kellogg’s cereals, and investing heavily in US manufacturing and R&D. This expansion has lifted US revenue from about $600 million in 2017 to roughly $3 billion, helped by new facilities and a growing North American workforce of more than 5,000 people, signaling Ferrero’s shift from a European sweets company to a major American food player.

Ferrero and Rivals Eye U.S. Cereal Market in Billion-Dollar Deals
business1 year ago

Ferrero and Rivals Eye U.S. Cereal Market in Billion-Dollar Deals

Cerberus Capital Management and billionaire Dean Metropoulos jointly made a serious but unsuccessful bid to acquire cereal maker WK Kellogg, which was ultimately acquired by the Ferrero Group for around $3.1 billion. The bid highlights ongoing interest and activity in the food sector, with Cerberus and Metropoulos having histories of investing in consumer brands, and raises questions about future potential targets.

"Controversy Erupts as Kellogg CEO Recommends Cereal for Dinner Amid Criticism"
business2 years ago

"Controversy Erupts as Kellogg CEO Recommends Cereal for Dinner Amid Criticism"

WK Kellogg CEO Gary Pilnick is facing criticism for suggesting that consumers struggling with food inflation should eat cereal for dinner, claiming that the message is "landing really well" with consumers. His comments come as data shows that 11.3% of disposable income was used on food in 2022, the highest figure since 1991. Consumers have expressed outrage at the suggestion, with some viewing it as a tone-deaf response to food insecurity and inflation, especially given Pilnick's million-dollar compensation.