Ferrero’s US Brand Takeover Pushes Revenue Toward $3B
Ferrero has quietly built a US powerhouse by buying familiar brands like Fannie May, Butterfinger, Baby Ruth, Keebler, Famous Amos, and WK Kellogg’s cereals, and investing heavily in US manufacturing and R&D. This expansion has lifted US revenue from about $600 million in 2017 to roughly $3 billion, helped by new facilities and a growing North American workforce of more than 5,000 people, signaling Ferrero’s shift from a European sweets company to a major American food player.
