Ferrero to Acquire Kellogg for $3.1 Billion in Confectionery-Cereal Deal
TL;DR
Ferrero, the Italian confectionery company, is acquiring WK Kellogg, the American cereal producer, in a $3.1 billion deal to expand its presence in North America and diversify beyond candies and snacks, amid challenging market conditions and declining sales for Kellogg.
- Ferrero to Buy WK Kellogg in Candy-Meets-Cereal Deal The New York Times
- Ferrero Strikes Roughly $3 Billion Deal for Maker of Froot Loops, Frosted Flakes WSJ
- Kellogg to be acquired by Nutella maker for $3.1 billion Axios
- Ferrero to buy cereal maker WK Kellogg for $3.1 billion; Kellogg shares jump 30% CNBC
- Italian chocolate giant Ferrero to buy Kellogg's Froot Loops maker NBC News
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