tv-and-home-cinema79.46 min read
Prime Day 2026 LIVE: home cinema pros spotlight OLED TVs, Atmos soundbars and projector deals
20 days ago•Source: What Hi-Fi?
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81.91 min•22 days ago
Prime Day 2026: expert-picked cinema deals on TVs, soundbars and projectors
What Hi-Fi? is live updating Prime Day 2026 deals across TVs, soundbars and projectors, flagging genuine savings and standout picks (e.g., LG C5 42-inch OLED £649 at Richer Sounds, TCL C6KS 50-inch £343 at Argos, Samsung S99H OLED £1,899 with cashback). The editors emphasize checking retailers beyond Amazon, as fewer, better discounts may appear throughout the event, and they’ll host a Prime Day Live Q&A each lunch time in UK time along with a dedicated hub for hi‑fi deals.
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Sony Bravia 9 II: True RGB ambition meets OLED competition
The hands‑on with Sony’s Bravia 9 II praises the True RGB RGB Mini LED backlight for superb brightness and color accuracy, a striking Mirage Stand, and improved built‑in sound, but notes lingering bloom/tint issues on tricky content and only two HDMI 2.1 ports, meaning it isn’t a clear OLED killer yet.
Samsung's 2026 TV lineup centers on RGB Micro LED, with OLED options still in the mix
What Hi-Fi previews Samsung's 2026 TV lineup, which moves Neo QLED to mid-range and pushes RGB Micro LED to the foreground while expanding OLED options. In hands-on time, the RGB Micro LED R95H impressed with strong brightness and contrast on a 65-inch sample; the S90H mid-range model adds Glare Free for daytime viewing across sizes (42–83 inches) with a trade-off in blacks, and the top S99H OLED flagship uses QD-OLED for vivid color and brightness. Samsung remains tight-lipped on exact panel details, and full reviews are forthcoming.
LG’s 2026 OLED lineup adds Samsung-backed Eclipsa Audio alongside Atmos
LG’s 2026 TV lineup (including C6, G6 and W6 OLEDs plus RGB Mini LED models) will support Eclipsa Audio, Samsung and Google’s open-source 3D‑audio format, as an Atmos rival. Playback works through the TV’s built-in speakers or HDMI eARC devices, and the format is currently not supported by streaming services like Netflix, Disney+, or Apple TV+—it's aimed at YouTube content creators. This marks LG embracing a rival’s IAMF standard on its own TVs.
LG C6 OLED: premium tech, muddled lineup
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LG withdraws from the 8K OLED race as Samsung presses on
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HDR's Next Wave: Dolby Vision 2 and HDR10+ Advanced Set the Stage for 2026 TVs
At CES 2026, Dolby Vision 2 and HDR10+ Advanced demos showcased brighter, more detailed HDR with improved motion handling and creator-driven metadata, as brands like Samsung and Hisense/TCL/Philips prepare to bring the formats to mainstream TVs this year. HDR10+ Advanced will have Amazon Prime Video as an early content partner, while Dolby Vision 2 Max targets higher-end models. While the tech looks promising, real-world testing and content availability remain key questions for 2026.