tldrdailynews.com logo

WPP and Nvidia join forces for AI-powered advertising.

1 min read
Source: Financial Times
TL;DR

Advertising giant WPP has partnered with Nvidia to use generative artificial intelligence (AI) in advertising. The technology will allow WPP to create personalised ads at scale, using AI to generate images and videos based on data inputs. The partnership will also explore the use of AI in other areas of advertising, such as media planning and buying.

Topics:businessadvertising-technology#advertising#advertising-technology#generative-ai#innovation#nvidia#wpp
Share this article
  1. WPP teams up with Nvidia to use generative AI in advertising  Financial Times
  2. The world’s biggest ad agency is going all in on AI with Nvidia’s help  CNN
  3. WPP & NVIDIA Partner to Build Generative AI-Enabled Content Engine on Omniverse Cloud  NVIDIA
  4. WPP Links With Nvidia to Make Generative AI Advertising  The Motley Fool
  5. World's biggest ad agency going all in on AI  CNN
  6. View Full Coverage on Google News

Want the full story? Read the original reporting

Read on Financial Times