Ford Shifts Production Focus from F-150 Lightning to Bronco and Ranger Models

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Source: CNBC
Ford Shifts Production Focus from F-150 Lightning to Bronco and Ranger Models
Photo: CNBC
TL;DR

Ford is increasing production of its Bronco SUV and Ranger pickup while cutting production of its F-150 Lightning due to slower-than-expected customer demand for EVs. The automaker will reduce Lightning production at its Michigan plant, impacting 1,400 employees, with some transferring to nearby plants and others participating in a retirement program. Ford plans to add 900 jobs at the Michigan plant to increase Bronco and Ranger production, as sales of these vehicles were down last year due to a UAW labor strike. CEO Jim Farley remains optimistic about the future of electric vehicles and Ford's upcoming digitally advanced EVs.

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