
Ford Renames Shelby Streets to Reflect Truck-SUV Focus
Ford is renaming two Carroll Shelby Way segments on its Dearborn campus to reflect its current product priorities: West becomes Raptor Way and East becomes Navigator Avenue, while Village Road becomes Mustang Alley and South Pond Road becomes Bronco Bend. The 350-acre renovation, set to finish in 2029, will convert Ford’s Product Development Center into labs, meeting space, Ford Racing offices and an employee gym, signaling a shift away from Shelby branding toward trucks and SUVs like the F-150, Raptor and Navigator.





