Tag

Bronco

All articles tagged with #bronco

business29 days ago•4 min saved

Ford bets on Nike-style drops to expand its customization business

Ford is expanding its aftermarket accessories business and planning Nike-like limited-edition vehicle drops through Ford Custom Garage, starting with a Desert Rising Bronco package limited to 1,000 units at $57,350. The effort aims to grow high-margin software/services and broaden customization across price points, with options woven into new-vehicle warranties and financing; Ford notes that 46% of new buyers customize their vehicles and expects demand to rise.

via CNBC|

#aftermarket #bronco #business

technology1 month ago•2 min saved

Ford Bronco Recall Targets Wiring Harness Fire Risk Across 2021–2026 Models

Ford is recalling 565,691 Broncos (2021–2026) due to a wiring harness issue that can rub and short, potentially igniting an engine-compartment fire. Ford has 15 known incidents (7 involving Bronco Raptor) and says warning signs include smoke in the vents or a cluster warning before flames, starting on the passenger side. Dealers will install abrasion-protective convolute sheathing and enhanced harness coverings at no cost; owner notices are expected by August 28.

via Road & Track|

#bronco #engine-fire #ford

business1 month ago•17 min saved

Ford’s Q2 Sales Slip Hits 10% as EV Demand Wanes, Bronco and Maverick Hybrid Shine

Ford reported a 10.3% drop in Q2 U.S. sales to 549,200 as EV demand waned and two models were phased out, with hybrid volume down around 20% and F-Series off about 11%. The Bronco rose 15.9% to a Q2 record of 45,739, helping a stronger showing in the off-road/SUV family, while the Maverick Hybrid set a Q2 record at 29,457 (+19.3%). Lincoln Nautilus also posted a quarterly high as Ford continues its EV and cost-conscious model strategy, including a forthcoming affordable EV pickup next year.

via Yahoo Finance|

#bronco #business #ev

business1 month ago•2 min saved

Ford recalls 741,000 US vehicles over park-system defect causing possible rollaway

Ford is recalling about 741,000 US vehicles (2018–2021 Navigator, Expedition, 2020–2021 Explorer, Lincoln Aviator, and 2021 F-150) due to a transmission defect that can damage the park system and allow the vehicle to roll away; dealers will update software and inspect/replace damaged components at no cost. Separately, Ford is recalling 36,046 Broncos for improperly secured fender flares that can detach and pose a crash risk, with repairs free of charge.

via New York Post|

#bronco #business #ford

technology2 months ago•3 min saved

Bronco Filson Melds Outdoor Gear Style with Raptor-Powered Off-Roading

Ford teams with Filson to unveil the Bronco Filson, a Sasquatch-equipped Bronco powered by the Raptor’s 3.0L twin‑turbo V6, adding Filson storage, premium interior touches, and enhanced cabin quietness; order books open this fall and deliveries begin early next year, with pricing expected to be premium.

via Motor1.com|

#bronco #filson #ford

business4 months ago•2 min saved

Ford Renames Shelby Streets to Reflect Truck-SUV Focus

Ford is renaming two Carroll Shelby Way segments on its Dearborn campus to reflect its current product priorities: West becomes Raptor Way and East becomes Navigator Avenue, while Village Road becomes Mustang Alley and South Pond Road becomes Bronco Bend. The 350-acre renovation, set to finish in 2029, will convert Ford’s Product Development Center into labs, meeting space, Ford Racing offices and an employee gym, signaling a shift away from Shelby branding toward trucks and SUVs like the F-150, Raptor and Navigator.

via The Drive|

#bronco #business #dearborn

automotive1 year ago•2 min saved

Ford Bronco Unveils Retro-Inspired Roadster and Special Editions

Ford has created two exclusive Bronco tribute models inspired by Michigan's Silver Lake Sand Dunes, featuring custom graphics and off-road accessories, but these are one-off concepts not available for purchase. Ford suggests owners can replicate the look using accessories and vinyl graphics, highlighting the brand's ongoing celebration of the Bronco's 60th anniversary with unique, off-road-inspired designs.

via Carscoops|

#automotive #bronco #concepts

business1 year ago•1 min saved

Ford to Trim Bronco Production and Cut 4,000 EU Jobs Amid Market Shifts

Ford plans to reduce production of the Bronco SUV in 2025 due to waning demand, with a temporary halt at the Michigan Assembly plant and relocation of 400 workers, though no layoffs are expected. This decision aligns with a broader trend of adjusting production to match market demand, as seen with the F-150 Lightning. Despite a 19.84% drop in September sales, dealers view this as a normalization of supply and demand. Ford will not increase Bronco prices for the 2025 model year, contrary to industry trends.

via Ford Authority|

#automotive #bronco #business

sports2 years ago•3 min saved

"Ford's Bronco Revival Inspires Detroit Lions' New Uniforms"

The Detroit Lions unveiled new uniforms inspired by the reintroduction of the Ford Bronco, drawing from the SUV's classic design with a modern twist and incorporating elements from the iconic Ford Mustang. The new jerseys pay homage to the team's 1990s look with a fresh take, and also feature a black alternate look and a revamped blue helmet. The Lions will retain their traditional Thanksgiving game throwback look, and the new uniforms aim to capture the essence of Detroit and its multi-generational fan base.

via MLive.com|

#bronco #detroit-lions #ford

automotive2 years ago•2 min saved

"Ford Recalls Thousands of Broncos and SUVs Over Safety Concerns"

Ford recalled over 44,000 Bronco Sport and Escape vehicles due to potential cracked fuel injectors, coinciding with the passing of O.J. Simpson. The recall affects vehicles manufactured in 2022 and 2023. The infamous white Ford Bronco was associated with O.J. Simpson's 1994 police chase, and despite its controversial history, Ford reintroduced the vehicle in 2020.

via Outkick|

#automotive #bronco #ford

automotive-manufacturing2 years ago•1 min saved

Ford Shifts Production Focus from F-150 Lightning to Bronco and Ranger Models

Ford is increasing production of its Bronco SUV and Ranger pickup while cutting production of its F-150 Lightning due to slower-than-expected customer demand for EVs. The automaker will reduce Lightning production at its Michigan plant, impacting 1,400 employees, with some transferring to nearby plants and others participating in a retirement program. Ford plans to add 900 jobs at the Michigan plant to increase Bronco and Ranger production, as sales of these vehicles were down last year due to a UAW labor strike. CEO Jim Farley remains optimistic about the future of electric vehicles and Ford's upcoming digitally advanced EVs.

via CNBC|

#automotive-manufacturing #bronco #f-150-lightning

technology3 years ago•1 min saved

Ford Launches Exclusive Bronco Trail App for Off-Road Adventures.

Ford has launched a trail-finding app called Bronco Trail App exclusively for Bronco SUV owners. The app includes over 1,200 professionally curated trails throughout the US, Canada, and Mexico, totaling 18,000 miles. It allows users to filter by location, length, difficulty, and more, with the ability to save favorite trails and add waypoints, notes, and photos. The app integrates with the SUV’s tire pressure gauge sensor and automatically adjusts the pressure to suit trail recommendations. It also includes a social media component and the ability to capture video overlaid with useful information. The app is free, but users need an up-to-date FordPass subscription.

via Engadget|

#bronco #ford #maps