Genesis Unveils GV90: A 660-HP Electric Flagship with Coach Doors

Key points

• The GV90 is the largest vehicle Genesis has offered since entering the U.S. market a decade ago.
• It features a new high-performance electric motor system with up to 490 kilowatts (660 hp) and 590 lb-ft of torque.
• The vehicle offers an estimated range of 310 miles and can charge from 10% to 80% in 22 minutes using a 350-kW charger.
• Two variants are available: the standard GV90 and the GV90 Neolun, which features B-pillar-less coach doors.
• The GV90 will be produced at a new facility in Ulsan, South Korea, and is expected to go on sale in the U.S. early next year.

Background

The GV90 arrives as Genesis continues to grow its U.S. sales, which are up roughly 5% year-over-year through the first six months of 2026. The brand has achieved 22 consecutive months of sales growth. The GV90 is the fourth EV offered by Genesis in the U.S. and follows the GV70 and G80, which are available in hybrid and gas-powered versions.

How outlets are covering it

CNBC emphasizes the GV90’s role in expanding Genesis’s U.S. lineup and its competitive positioning against the Cadillac Vistiq, Escalade IQ, Mercedes-Benz EQS SUV, and Rivian R1S. Car and Driver highlights the vehicle’s exterior design and the availability of the GV90 Neolun First Edition. Jalopnik focuses on the luxury features of the GV90 Neolun, including B-pillar-less coach doors, heated wood floors, and swiveling seats, comparing it favorably to Rolls-Royce. Business Insider notes that the GV90’s feature set, such as heated wood floors and coach doors, is reminiscent of Chinese luxury EVs like the NIO ES9 and Zeekr 009 Grand, but likely at a higher price point.

Why it matters

The GV90 represents a significant step for Genesis in the luxury EV segment, offering a vehicle with advanced features and a new design direction. Its introduction could impact the competitive landscape for large luxury SUVs, particularly as EV sales in the U.S. have slowed due to the end of federal support. The vehicle’s unique features, such as coach doors and heated wood floors, may set new standards for luxury in the automotive industry.

What to watch

Genesis will disclose pricing for the GV90 closer to its arrival in the U.S. early next year. The company has not confirmed whether the GV90 will be offered as a hybrid or gas-powered vehicle, unlike its other models. The GV90 Neolun First Edition will be available for elite customers, featuring special badging and plush materials.