Jaguar Unveils Bold Rebrand, Ditches Cars for New Identity
TL;DR Summary
Jaguar is rebranding as "JaGUar" to mark its transition to an all-electric lineup, with a new logo featuring a mix of upper and lowercase letters. The rebranding aims to capture the essence of Jaguar with a contemporary twist, inspired by Pop Art and modernism. The company is adopting new marketing slogans like "copy nothing" and "delete ordinary" to emphasize its innovative approach, with the first new electric model expected in 2026.
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