Lime Takes Center Stage: 7UP's Bold New Rebrand
TL;DR
7UP unveils a major rebrand with a lime-forward flavor called Lime Lemon, marking the lemon-lime soda category’s first lime-led formula and signaling a push to appeal to a younger generation. Keurig Dr Pepper positions the refreshed, retro-inspired identity as a modern disruptor to differentiate the Original Uncola, though the oddly named flavor shift may spark conversation until the new formula hits shelves.
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- 7UP is getting a ‘lime-forward’ makeover CNN
- 7Up ups the lime in recipe overhaul Food Dive
- 7Up Is Changing Its Iconic Soda Recipe for the First Time in More Than 15 Years Allrecipes
- 7UP Made A Major Change To Its Soda Recipe—Here’s How It Compares To The OG Delish
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