Cracker Barrel Faces Backlash and Stock Drop After Logo and DEI Page Changes
TL;DR
Cracker Barrel has quietly removed its Pride and DEI pages from its website following backlash over its logo rebrand, which was opposed by right-wing influencers and even drew comments from President Trump. The company stated the updates were to remove outdated content, and the controversy has impacted its stock performance.
- Cracker Barrel quietly removes DEI and Pride pages from its website after logo upheaval CNN
- Cracker Barrel confirms removing Pride page, changes to business resource groups Fox Business
- Cracker Barrel had good reasons to rebrand. But after its new logo misfired, here's what's next AP News
- After Cracker Barrel Uproar, Activist Investor Seizes the Moment The Wall Street Journal
- Cracker Barrel loses almost $100 million in value as stock plunges after new logo release CBS News
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