Novo Nordisk fights back as rival offers $49 weight‑loss semaglutide

1 min read
Source: Financial Times
Novo Nordisk fights back as rival offers $49 weight‑loss semaglutide
Photo: Financial Times
TL;DR

Novo Nordisk says Hims & Hers’ new $49/month, compounded semaglutide version of Wegovy is illegal mass compounding and unsafe, pledging legal action; the FDA has warned against copycat GLP‑1 drugs. The move intensifies price competition in obesity drugs, with Novo forecasting up to a 13% drop in net sales and shares for Novo Nordisk and Lilly slipping.

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