"Rivian and Lucid Electric Vehicle Stocks Face Record Lows and Potential Comeback"

Shares of electric vehicle startups Rivian and Lucid hit record lows after Ford slashed prices on its electric pickup truck, sparking concerns about an industrywide price war that could impact profit margins and delay profitability for unprofitable startups. The move comes as demand for EVs has slowed and carmakers, including Tesla, are lowering prices to boost sales. Analysts warn that the price cuts could further erode profit margins and cash reserves for Rivian and Lucid, which are already facing challenges.