
Rivian’s R2 Debut and Lucid Investor Day Set March 12 Test for EV Bets
Rivian will unveil the R2 at SXSW with pricing and trims, signaling a push toward profitability, after removing its $45,000 starting price; Lucid will host an investor day in New York to preview its midsize model and software/autonomy roadmap, with 2026 production guidance of 25k–27k and Saudi-backed liquidity. Both companies, once valued above GM and Ford in 2021, have slumped amid missed targets and leadership changes, and will be hoping the March 12 reveals translate into tangible orders and progress toward sustainable profitability.











