"Rivian CEO Targets Affordable EV Market with R2 SUV to Rival Tesla"
TL;DR
Rivian's CEO, RJ Scaringe, considers $48,000 to be a crucial price point for EVs and believes the upcoming R2 electric SUV will compete with Tesla's Model Y. The R2, set to be revealed on March 7, 2024, aims to capture a broader market by offering a more affordable option, expanding Rivian's appeal beyond its luxury image. With the EV market becoming more mainstream, the R2 is positioned to attract a new segment of buyers and potentially challenge traditional gas-powered vehicles.
- Rivian CEO calls $48K the sweet spot for EV prices, says R2 will rival Tesla's Model Y Electrek.co
- How RJ Scaringe Is Driving Rivian Straight At Elon Musk Forbes
- Rivian Teases R2, a Smaller EV SUV, before March 7 Reveal Car and Driver
- Rivian Cuts R1T, R1S Pricing With New Batteries Edmunds.com
- Rivian's New Affordable SUV Shows Its Face For The First Time Motor1
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