Fast food chains use apps to track customers' location for faster service.

TL;DR
McDonald's and Chick-fil-A are using geofencing technology to track the locations of customers who place mobile orders, allowing staff to start preparing their meals when they are close to the restaurant. This reduces wait times and ensures that the food is still hot and fresh when customers arrive. McDonald's is currently piloting this feature, while Chick-fil-A is rolling it out this summer. The fast-food industry is adapting to the growing trend of off-premise consumption, with more people ordering food online or for take-out.
Topics:businesstechnology#chick-fil-a#customer-service#geofencing#mcdonalds#mobile-orders#technology
- McDonald's, Chick-fil-A apps track when customers are near restaurant Business Insider
- McDonald's, Chick-fil-A track customers through apps to slash wait times Fox Business
- McDonald's Latest Move Is Trying to be Helpful, But It's a Little Creepy TheStreet
- McDonald's and Chick-fil-A are tracking your location to make sure your fries are perfectly crispy when you come collect your mobile order Yahoo! Voices
Want the full story? Read the original reporting
Read on Business Insider