Recurring senior-targeted scams persist on Meta platforms, report finds

A Center for Countering Digital Hate study, provided to NBC News, says Meta allows repeat scam advertisers to run ads on Facebook and Instagram that target seniors, generating about 215 million impressions from 30 active scam accounts, with 73% of viewers over 65; ads often feature fake celebrity imagery and prompt clicks or calls that harvest data or steer victims into worse Medicare plans. Meta contends it fights scams aggressively and removed over 159 million scam ads last year, but the report argues scammers reappear after removal and enforcement is inconsistent, a point highlighted amid several ongoing lawsuits alleging Meta profits from online scams.