Rivian bets big on R2 as tornado tests its factory
TL;DR Summary
Rivian’s push to scale the affordable R2 is tested by a tornado that damaged its Normal, Illinois factory just as the EV market cools and policy shifts bite; the company bets on vertical integration, in-house software, and a VW partnership to carry it to mass production, but success now hinges on the R2 delivering volume and profitability amid supply-chain volatility and competition.
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- Why Rivian CEO RJ Scaringe wants his EV company to be compared to Apple, not Tesla Fortune
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