Rivian bets big on R2 as tornado tests its factory
TL;DR
Rivian’s push to scale the affordable R2 is tested by a tornado that damaged its Normal, Illinois factory just as the EV market cools and policy shifts bite; the company bets on vertical integration, in-house software, and a VW partnership to carry it to mass production, but success now hinges on the R2 delivering volume and profitability amid supply-chain volatility and competition.
- Rivian makes the iconic American car — but that may not be enough The Verge
- Is the Rivian R2 America’s Next Great SUV? WSJ
- Rivian CEO frets about supply chain amid critical R2 launch Axios
- You can now check when you’ll be able to order your Rivian R2 Electrek
- Why Rivian CEO RJ Scaringe wants his EV company to be compared to Apple, not Tesla Fortune
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