They Live-style prank turns Jenner’s Meta glasses ad into a 'we’re always watching' message

TL;DR Summary
An activist group called Everyone Hates Elon tampered with a Meta Ray-Ban AR glasses ad in London, adding a lenticular overlay that makes Kylie Jenner’s image transform into a demon when viewed from a certain angle and flashes the slogan “We’re always watching,” a nod to They Live. The stunt spotlights ongoing privacy concerns around AI-enabled eyewear, which critics say could enable covert surveillance, even as reports suggest Meta quietly added facial-recognition features to the glasses that are not yet activated.
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- Meta’s smartglasses mean any child can be covertly filmed. In the age of AI, how do we tackle that risk? | Gaby Hinsliff The Guardian
- Kylie Jenner introduced her new Meta glasses. The backlash began. Yahoo
- Meta Glasses Review: A Bit Less Polish, A Lot More Baggage Engadget
- Culture Debrief: Even Kylie Jenner Can’t Get Me Onboard With ‘Pervert’ Glasses Grazia Daily UK
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