They Live-style prank turns Jenner’s Meta glasses ad into a 'we’re always watching' message
An activist group called Everyone Hates Elon tampered with a Meta Ray-Ban AR glasses ad in London, adding a lenticular overlay that makes Kylie Jenner’s image transform into a demon when viewed from a certain angle and flashes the slogan “We’re always watching,” a nod to They Live. The stunt spotlights ongoing privacy concerns around AI-enabled eyewear, which critics say could enable covert surveillance, even as reports suggest Meta quietly added facial-recognition features to the glasses that are not yet activated.