ESPN to Exclusively Stream CW Sports under New Content Pact
TL;DR Summary
Under a new pact, ESPN will stream roughly 800 hours of CW Sports programming—covering college football and basketball, pro bull riding, WWE, NASCAR, PBA bowling and more—on ESPN's direct-to-consumer service, while The CW handles ad sales; the CW streams will be exclusive to ESPN’s platform and won’t appear on ESPN’s linear channels. The deal leverages CW access to ACC, Mountain West and Pac-12 games plus WWE content, filling gaps in ESPN’s slate and signaling ongoing bundling of sports content. Separately, The CW and Roku announced a Fall 2026 deal to bring CW programming to The Roku Channel for next-day streaming.
- CW Sports to Stream Via ESPN in Unique Content Pact Variety
- The CW Network and ESPN team up to stream more than 800 hours of live events from CW Sports on the ESPN App ESPN Press Room
- The CW Teams With ESPN & Roku In Streaming Partnerships Unveiled During Upfront Push Deadline
- The CW Network Acquires Exclusive Broadcast Rights to WWE NXT Premium Live Events in Multi-year Deal WWE
- The CW Strikes Streaming Deals With ESPN, Roku The Hollywood Reporter
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