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LEGO Extends Its Age Range to 100+ in Honor of Attenborough's Centennial

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Source: Nerdist
LEGO Extends Its Age Range to 100+ in Honor of Attenborough's Centennial
Photo: Nerdist
TL;DR

LEGO celebrated Sir David Attenborough’s 100th birthday by jokingly updating the box age range to 4-100+, a social-media nod highlighting Attenborough’s milestone and the brand’s playful spirit.

Topics:entertainmentbusiness#100th-birthday#age-limit#business#david-attenborough#lego#marketing
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  1. LEGO Raises Age Limit to 100+ for David Attenborough’s Birthday  Nerdist
  2. David Attenborough, a Voice of Nature, Turns 100  The New York Times
  3. Wasp named after David Attenborough on his 100th birthday  CNN
  4. David Attenborough Turns 100  The New Yorker
  5. King Charles Enlists an Animal Relay Team to Deliver David Attenborough's 100th Birthday Card in Sketch  People.com

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