"Startup Defends Embryo Selection as Ethical, Not Eugenics"

Noor Siddiqui, founder of reproductive startup Orchid, defends her company's practice of allowing parents to select embryos based on genetic traits, insisting it's not eugenics despite the literal meaning of the term. In a contentious interview with Wired, she faced scrutiny over the implications of genetic selection, particularly in relation to her own family history. Orchid offers whole-genome sequencing of embryos for a steep price, sparking ethical debates about the implications of such technology as a consumer service.