Gen Z’s Sardine Surge: The Budget-Protein Trend Goes Mainstream
TL;DR
Gen Z is driving a sardines craze, linking affordable, high-protein meals with wellness aesthetics and savvy marketing to a broader TikTok-driven trend. Nutritionists caution about sodium and additives, but fans see canned fish as a sustainable, global-food-culture moment that echoes traditional coastal cuisines and fits a busy, budget-conscious lifestyle.
- ‘Skincare in a can’: How sardines became Gen Z’s go-to budget meal The Boston Globe
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- Gen Z's latest obsession - tinned sardines. But why? London Evening Standard
- I Ate Nothing But Sardines For 3 Days – Here’s How My Skin Changed British Vogue
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