Curry Signs with Li-Ning to Grow Curry Brand in China
TL;DR
Stephen Curry signs his first collaboration with a Chinese brand, Li-Ning, to grow the Curry Brand with stores in China and the US, reflecting a broader push by NBA stars to partner with Chinese firms as Western brands vie for the China market.
- Steph Curry signs with Chinese brand Li-Ning after Under Armour split BBC
- Stephen Curry signs with Chinese sportswear company Li-Ning ESPN
- Steph Curry signs sneaker deal with Li-Ning after long Under Armour stint The New York Times
- Warriors' Steph Curry Announces Shoe Contract with Li-Ning in Video After 2025 Under Armour Exit Bleacher Report
- NBA star Stephen Curry partners with Chinese sportswear giant Li-Ning CNBC
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