Apple's Bizarre Trademark Battle with Apples

1 min read
Source: WIRED
Apple's Bizarre Trademark Battle with Apples
Photo: WIRED
TL;DR Summary

Apple has filed a trademark opposition against a Swiss apple growers' association over the use of a logo featuring an apple with a leaf and the word "Swiss." Apple is asking for rights over a black-and-white image of an apple, which could give it broad protection over the shape. However, the Swiss apple growers argue that they have been using the logo for over a century and that Apple did not invent apples. The decision by the Swiss court will not be known for months, possibly years.

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