Brand Sponsorships in The Sims: A Long History, With More to Come
TL;DR
EA is formalizing in-game advertising with a new EA Advertisement unit, while The Sims has a long-running history of real-world brand partnerships—from McDonald’s kiosks and IKEA content to Moschino and Coach—suggesting more sponsored content is on the horizon and reflecting how fan reception to branded content has evolved over time.
- EA Advertisement Isn't New: A Look Back At The Sims' History With Brands (And What Comes Next) Sims Community
- Introducing EA Advertising Electronic Arts Home Page
- Electronic Arts Makes Push for Ad Dollars Tied to Sports Variety
- EA is launching a platform for in-game ads. The Verge
- Electronic Arts has built its own ad server in a renewed push for ad dollars Digiday
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