Hasbro Shifts Focus from Toy Movies to Gaming Ventures
TL;DR
Hasbro has decided to stop funding movies based on its toy brands due to disappointing box office returns from films like "Dungeons & Dragons: Honor Among Thieves" and "Transformers One." While the company will still allow others to license its brands for films, it will no longer produce its own movies. This shift comes despite the success of toy-based films like "Barbie," as Hasbro's CEO Chris Cocks plans to focus more on interactive entertainment, including video games.
- Hasbro's not paying for any more toy movies The A.V. Club
- Another Dungeons & Dragons Video Game in Production at Hasbro IGN
- Hasbro No Longer Financing Transformers Movies May Be a Blessing in Disguise CBR
- After the success of Baldur's Gate 3, Hasbro has a new Dungeons & Dragons game in the works: "We want to reach fans where they want to play" Gamesradar
- Hasbro Ends Financing of Hollywood Movies to Focus On Gaming! Tformers.com
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