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Transformers Captures July 4 One-Day Box Office Crown
entertainment18 days ago

Transformers Captures July 4 One-Day Box Office Crown

Transformers (2007) tops the July 4 holiday with a $29 million one-day gross (unadjusted for inflation), according to Rentrak figures cited by The Hollywood Reporter, ahead of other familiar franchises and even indie titles like Sound of Freedom. The piece notes the mix of films that perform on the holiday and discusses different ways to measure box office over the frame (5-day openings, midweek frames), providing historical context for the holiday’s grosses.

via The Hollywood Reporter|
#box-office#entertainment#film-industry-analysis
Hasbro Unveils Sixth Wall, an AI Studio to License Its Iconic Characters
business1 month ago

Hasbro Unveils Sixth Wall, an AI Studio to License Its Iconic Characters

Hasbro announced Sixth Wall, an AI studio that will license its character IP—including Optimus Prime, Mr. Potato Head, Cobra Commander, Megatron and the Clue cast—for AI-enabled experiences. Working with original voice actors and partners like ElevenLabs, the initiative aims to offer authorized, guardrail-governed character interactions across interactive storytelling, games, connected devices, and brand engagement, rather than producing films or TV. The platform uses a CharacterOS “golden record” to set personality and behavior guidelines, ensuring authentic, on-brand appearances in licensed experiences.

via The Hollywood Reporter|
#ai#business#hasbro
Stroop Test Reveals Core Limitation in Transformer Attention
technology1 month ago

Stroop Test Reveals Core Limitation in Transformer Attention

Researchers tested frontier LLMs (GPT-5, Claude Opus 4.1, Gemini 2.5, GPT-4o) with the Stroop task and found their ability to inhibit automatic word-reading collapses as sequence length grows, with accuracy dropping sharply on longer or mixed lists. The results show transformer attention lacks sustained executive control compared to human cognition, revealing a fundamental architectural gap in long-context decision-making.

via Neuroscience News|
#attention#executive-control#llms
Transformers: The Movie Returns to Theaters for Its 40th Anniversary
entertainment2 months ago

Transformers: The Movie Returns to Theaters for Its 40th Anniversary

Hasbro and Fathom Entertainment will theatrically rerelease the 1986 Transformers: The Movie across U.S. cinemas from Sept. 17–21 in 4K to mark its 40th anniversary, aiming to leverage its cult status with nostalgia-driven merch and a broader audience; the film’s notable voice cast includes Peter Cullen, Orson Welles, Judd Nelson, and Leonard Nimoy.

via The Hollywood Reporter|
#4k#entertainment#fathom
Fragile Grids Threaten the Gulf AI Boom
technology4 months ago

Fragile Grids Threaten the Gulf AI Boom

A weekend of Iranian strikes against Gulf electrical infrastructure coincided with outages at major AI platforms (Claude, ChatGPT, Google Gemini), revealing that data-center capacity hinges on high-voltage transformers that are scarce, hard to replace, and exposed in open yards. The disruption exposed how a stressed regional grid can stall multi‑billion‑dollar AI initiatives in the UAE and broader Gulf (e.g., Stargate UAE, Khazna, Microsoft’s Gulf investments), since replacements take years and insurance/financing hinge on grid reliability. The piece argues that the Gulf’s AI ambitions are now tightly coupled to the resilience of power transformers and the electricity system, not just computing hardware.

via Daily Kos|
#ai#data-centers#gulf
Hasbro Shifts Focus from Toy Movies to Gaming Ventures
business1 year ago

Hasbro Shifts Focus from Toy Movies to Gaming Ventures

Hasbro has decided to stop funding movies based on its toy brands due to disappointing box office returns from films like "Dungeons & Dragons: Honor Among Thieves" and "Transformers One." While the company will still allow others to license its brands for films, it will no longer produce its own movies. This shift comes despite the success of toy-based films like "Barbie," as Hasbro's CEO Chris Cocks plans to focus more on interactive entertainment, including video games.

via The A.V. Club|
#business#dungeons-and-dragons#hasbro
Hasbro Shifts Focus from Film to Dungeons & Dragons Video Games
company-news1 year ago

Hasbro Shifts Focus from Film to Dungeons & Dragons Video Games

Hasbro has decided to stop financing films based on its products, including the Transformers franchise, due to underperformance at the box office. The company, under CEO Chris Cocks, will instead focus on investing in video games, leveraging Cocks' background from Microsoft. This shift means that future Transformers films will rely on Paramount and producer Lorenzo di Bonaventura. Hasbro's strategy aims to engage fans through digital platforms, reflecting a broader trend towards gaming.

via seibertron.com|
#company-news#film-industry#hasbro
My Little Pony, Transformers, Phase 10 Inducted into Toy Hall of Fame
culture1 year ago

My Little Pony, Transformers, Phase 10 Inducted into Toy Hall of Fame

The National Toy Hall of Fame has inducted My Little Pony, the card game Phase 10, and Transformers as its latest members. These toys were selected for their longevity, recognizability, and play value, with judges focusing on their ability to encourage learning, creativity, and socialization. The Hall of Fame, established in 1998 at The Strong National Museum of Play in Rochester, New York, honors toys that have made a lasting impact across generations.

via NPR|
#culture#my-little-pony#national-toy-hall-of-fame
Chris Hemsworth to Lead G.I. Joe-Transformers Crossover Movie
entertainment2 years ago

Chris Hemsworth to Lead G.I. Joe-Transformers Crossover Movie

Chris Hemsworth is in talks to lead an untitled crossover film for Paramount and Hasbro that combines the Transformers and G.I. Joe franchises. This will be Hemsworth's second Transformers project, following his voice role in the upcoming animated movie Transformers One. The crossover film will follow the events of Transformers: Rise of the Beasts and is being produced by Lorenzo di Bonaventura, Mark Vahradian, Michael Bay, Tom DeSanto, and Don Murphy, with Steven Spielberg and Hasbro Entertainment executive producing.

via Hollywood Reporter|
#chris-hemsworth#entertainment#gi-joe
Chris Hemsworth May Lead 'Transformers/G.I. Joe' Crossover
entertainment2 years ago

Chris Hemsworth May Lead 'Transformers/G.I. Joe' Crossover

Chris Hemsworth is in talks to star in Paramount Pictures' untitled Transformers/G.I. Joe crossover movie, based on the Hasbro toy lines. This collaboration follows his role in Paramount Animation/Hasbro's Transformers One, set to release in September 2024. The crossover was hinted at in the epilogue of Transformers: Rise of the Beasts. The combined franchises have grossed $6 billion globally. Hemsworth, known for his role as Thor and his work in Netflix's Extraction, continues to expand his diverse portfolio.

via Deadline|
#chris-hemsworth#crossover-movie#entertainment