Twitch's new ad and sponsorship guidelines cause uproar among streamers.

Twitch's new guidelines prohibit many kinds of overlaid ads that streamers can sell and insert on top of their own content, which has caused a backlash among major streamers who say it could severely affect their ability to make money from content on the platform. While basic sponsor logos will still be allowed to be shown on these streams, those sponsorships "are limited to 3% of screen size" under the new guidelines. Twitch generally takes a 50/50 split of all revenue from "official" platform-level sponsorships, while the kind of branding deals that use "burned in" ads generally pay money directly to the streamer without Twitch getting a cut.