Xbox chief charts a path to higher margins with Minecraft, King and global partnerships by 2030
TL;DR Summary
Microsoft’s newly appointed Xbox CEO Asha Sharma outlines a multi‑year plan to lift Xbox margins to rival levels by 2030, boost investment in Minecraft, expand global partnerships (including China), and grow casual gaming via King, while pursuing exclusive titles and broader media/experiential ventures to accelerate player and revenue growth.
- Microsoft's Xbox chief lays out plan to pass rivals on margin by 2030 in memo to employees CNBC
- Xbox CEO lays out priorities in memo after major ‘reset’ The Verge
- Xbox revenue plunges $1.7bn, with hardware dropping 29% YoY GamesIndustry.biz
- Microsoft now identifies exclusives as a way to grow Xbox TweakTown
- Satya Nadella Demands Xbox Returns to Growth by 2027, but Revenue Is Falling, and Every Console Loses Money Wccftech
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