Zelnick weighs GTA 6 jitters, Zynga rebound and a bet on original IP
TL;DR Summary
Take-Two CEO Strauss Zelnick told Variety at Las Vegas’ Interactive Innovation Conference that GTA 6 jitters are real ahead of the November launch, but he aims for creative independence, careful pricing, and staying true to the IP rather than chasing brand partnerships; he also praised Zynga’s rebound under Frank Gibeau, stressed investing in original properties, and noted that pricing news would come soon while pausing a past franchise sequel if the team isn’t passionate.
- Take-Two Interactive’s Strauss Zelnick on ‘GTA 6’ Jitters, Zynga’s Turnaround and Investing in Original Properties Variety
- Take-Two CEO Addresses Grand Theft Auto 6 Price, and the Possibility for More L.A. Noire IGN
- All The Evidence That GTA 6's Next Trailer Is Nearly Here Kotaku
- GTA 6 Release Date Reiterated, Called "Most Spectacular Entertainment In History" RockstarINTEL
- GTA 6 price update: Game must feel ‘very reasonable’ amid $100 rumors Polygon.com
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