GTA 6 Preorders Could Foot Much of Its Budget, Analyst Says

Sensor Tower estimates GTA 6 could reach about 25 million preorders by launch, potentially generating around $2 billion in revenue and helping cover development costs and much of marketing. Take-Two hasn’t disclosed a budget, but the game’s $100 Ultimate Edition is packed with items to drive higher spend, with preorders expected to surge in the final weeks before release. GTA 6 hits PS5 and Xbox Series X|S on November 19, and industry watchers expect it to be 2026’s biggest title, possibly receiving another boost from a new evolution of GTA Online.