All articles tagged with #sensor tower
Rockstar's GTA VI: An Extended Look drew 31.1 million Netflix views in four days, topping the service's weekly charts and eclipsing Netflix's own films, even as subscribers experienced outages during the premiere; the clip also earned about 18 million views on Rockstar's YouTube, ahead of GTA VI's November 19 launch.
Sensor Tower estimates GTA 6 pre-orders jumped 436% on Aug. 27—the day of Netflix’s gameplay showcase—producing a 2-day increase of 572% versus the 30‑day average. PS5 pre-orders surged 606% that day, with Xbox Series X|S up 127%. Global pre-orders total about 4.86 million, worth roughly $476 million, and PS buyers account for about 77% of that. Take-Two hasn’t released exact numbers, but demand for the Ultimate Edition is high, and analysts expect the distribution between editions may shift as launch approaches.
Sensor Tower estimates GTA 6 could reach about 25 million preorders by launch, potentially generating around $2 billion in revenue and helping cover development costs and much of marketing. Take-Two hasn’t disclosed a budget, but the game’s $100 Ultimate Edition is packed with items to drive higher spend, with preorders expected to surge in the final weeks before release. GTA 6 hits PS5 and Xbox Series X|S on November 19, and industry watchers expect it to be 2026’s biggest title, possibly receiving another boost from a new evolution of GTA Online.
Sensor Tower reports that 89% of GTA6 preorders are for the $100 Ultimate Edition rather than the $80 standard edition, with about 90% of Xbox buyers and 88.5% of PlayStation buyers choosing the premium SKU. Analysts say this unusually high premium share is driven by the added content and perks, and while it may soften as more casual players buy in, it should stay well above the industry norm.
Sensor Tower reports that ChatGPT remains the top AI assistant but now holds only 46.4% of users as of May 31, 2026—down from a majority earlier—with Claude at 10.3% and Gemini at 27.7%; other players total around 5%. The shift comes as OpenAI pivots toward enterprise and productivity, killed its video app Sora, started showing ads, and faces mixed sentiment amid a Pentagon deal and rival campaigns, while Anthropic grows its enterprise footprint.
AI-enabled 'vibe coding' has spurred a surge of iOS apps, with January US releases up 54.8% year-over-year and weekly submissions topping 200,000. Apple says 90% of submissions are reviewed within 48 hours and the average review time is 1.5 days, but some developers report six-week delays. Analysts expect Apple to shift from artisanal gatekeeping to scalable, curated review to curb low-quality AI apps while maintaining scrutiny.
Despite initial fears of a mass user exodus after TikTok’s U.S. joint venture, U.S. user activity has remained largely stable, with daily active users around 95% of the pre-announcement period and average time spent near 80 minutes. A spike in uninstalls around the JV announcement appears temporary, suggesting no sustained boycott. While some concerns linger about data collection and potential algorithm changes under new ownership, there’s little evidence yet of a structural shift in user behavior.
App analytics firm Sensor Tower has acquired rival Data.ai, consolidating the mobile intelligence industry and creating a dominant force in the sector. The acquisition will allow Sensor Tower to broaden its audience and expand its offerings, with no immediate changes planned for the platforms. The financial terms of the deal were not disclosed, but credit-based financing is being provided by Bain Capital and Riverwood Capital, with an undisclosed investment from Paramark Ventures. Despite controversies and regulatory penalties, both companies remain valuable to developers and businesses seeking insights into the app economy.