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Sensor Tower

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GTA 6 Preorders Could Foot Much of Its Budget, Analyst Says
gaming15 days ago

GTA 6 Preorders Could Foot Much of Its Budget, Analyst Says

Sensor Tower estimates GTA 6 could reach about 25 million preorders by launch, potentially generating around $2 billion in revenue and helping cover development costs and much of marketing. Take-Two hasn’t disclosed a budget, but the game’s $100 Ultimate Edition is packed with items to drive higher spend, with preorders expected to surge in the final weeks before release. GTA 6 hits PS5 and Xbox Series X|S on November 19, and industry watchers expect it to be 2026’s biggest title, possibly receiving another boost from a new evolution of GTA Online.

GTA 6 Preorders Lean Heavily to the $100 Ultimate Edition, Sensor Tower Finds
technology15 days ago

GTA 6 Preorders Lean Heavily to the $100 Ultimate Edition, Sensor Tower Finds

Sensor Tower reports that 89% of GTA6 preorders are for the $100 Ultimate Edition rather than the $80 standard edition, with about 90% of Xbox buyers and 88.5% of PlayStation buyers choosing the premium SKU. Analysts say this unusually high premium share is driven by the added content and perks, and while it may soften as more casual players buy in, it should stay well above the industry norm.

ChatGPT No Longer Holds a Clear Majority in AI-Assistant Market
artificial-intelligence2 months ago

ChatGPT No Longer Holds a Clear Majority in AI-Assistant Market

Sensor Tower reports that ChatGPT remains the top AI assistant but now holds only 46.4% of users as of May 31, 2026—down from a majority earlier—with Claude at 10.3% and Gemini at 27.7%; other players total around 5%. The shift comes as OpenAI pivots toward enterprise and productivity, killed its video app Sora, started showing ads, and faces mixed sentiment amid a Pentagon deal and rival campaigns, while Anthropic grows its enterprise footprint.

AI-Driven Vibe Coding Floods the App Store, Testing Apple’s Review Timelines
technology5 months ago

AI-Driven Vibe Coding Floods the App Store, Testing Apple’s Review Timelines

AI-enabled 'vibe coding' has spurred a surge of iOS apps, with January US releases up 54.8% year-over-year and weekly submissions topping 200,000. Apple says 90% of submissions are reviewed within 48 hours and the average review time is 1.5 days, but some developers report six-week delays. Analysts expect Apple to shift from artisanal gatekeeping to scalable, curated review to curb low-quality AI apps while maintaining scrutiny.

TikTok’s U.S. JV steadies as user engagement holds near prior levels
business6 months ago

TikTok’s U.S. JV steadies as user engagement holds near prior levels

Despite initial fears of a mass user exodus after TikTok’s U.S. joint venture, U.S. user activity has remained largely stable, with daily active users around 95% of the pre-announcement period and average time spent near 80 minutes. A spike in uninstalls around the JV announcement appears temporary, suggesting no sustained boycott. While some concerns linger about data collection and potential algorithm changes under new ownership, there’s little evidence yet of a structural shift in user behavior.

"Sensor Tower Expands with Acquisition of Data.ai"
technology2 years ago

"Sensor Tower Expands with Acquisition of Data.ai"

App analytics firm Sensor Tower has acquired rival Data.ai, consolidating the mobile intelligence industry and creating a dominant force in the sector. The acquisition will allow Sensor Tower to broaden its audience and expand its offerings, with no immediate changes planned for the platforms. The financial terms of the deal were not disclosed, but credit-based financing is being provided by Bain Capital and Riverwood Capital, with an undisclosed investment from Paramark Ventures. Despite controversies and regulatory penalties, both companies remain valuable to developers and businesses seeking insights into the app economy.