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Jacksepticeye Debuts as Villainous Influencer in New Hitman Mission

2 min read
Source: BBC
Jacksepticeye Debuts as Villainous Influencer in New Hitman Mission
Photo: BBC
TL;DR

Irish YouTuber Seán McLoughlin, known as Jacksepticeye, has joined the roster of celebrity targets in Hitman: World of Assassination. He portrays Finn Colton, a narcissistic content creator, in the new limited-time mission 'The Host,' available from October 29 to November 25. The role marks a shift for McLoughlin, who is also producing an animated Bloodborne film and has voiced characters in Dispatch and 007: First Light. While he embraces his expanding career in film and voice acting, he has expressed concerns about the increasingly hostile nature of online discourse and the industry's move toward digital-only releases and AI development.

Key points

  • McLoughlin plays Finn Colton, a wealthy and paranoid influencer, in the new Hitman mission 'The Host.'
  • The mission is free until November 25, 2026, with a paid DLC pack offering permanent access and cosmetics.
  • He is also serving as a producer for an animated Bloodborne movie, a role that faced initial fan skepticism.
  • McLoughlin criticized the use of generative AI in game development, citing Epic Games' recent pivot.
  • He expressed sadness over the 'rise of anti-communities' and the lack of nuanced discussion online.

Background

McLoughlin began uploading to YouTube in 2012, during what many consider the platform's 'golden age.' He has since expanded into acting, appearing in the 2025 game Dispatch and the James Bond title 007: First Light. His annual 'Thankmas' fundraiser for the Make-A-Wish Foundation is returning in December after a one-year hiatus.

How outlets are covering it

IO Interactive designers described Finn Colton as an amalgamation of the 'worst parts of the internet,' using McLoughlin's charm to create a deceptive facade. TechRadar highlighted the character's obsession with content and the mission's integration into the existing Hawke's Bay map. UploadVR noted the mission's availability in VR and its inclusion in a new season of content. While BBC Newsbeat focused on McLoughlin's broader career moves and his views on internet culture, 80 Level provided detailed insights into the level design and character development process.

Why it matters

The collaboration highlights the growing trend of integrating real-world influencers into video game narratives. It also reflects broader industry shifts, including the move away from physical media and the contentious debate surrounding AI in development, which McLoughlin has publicly opposed.

What to watch

Players can experience 'The Host' until November 25, 2026. McLoughlin will continue his work on the Bloodborne adaptation and is expected to participate in his annual Thankmas fundraiser in December.

Topics:technologygaming#bloodborne#gaming#hitman#io-interactive#jacksepticeye#video-games
Share this article
  1. 'The internet's a less whimsical place' - YouTuber Jacksepticeye branches out  BBC
  2. Jacksepticeye Is Hitman's New Elusive Target, and He Told Us All About It  IGN
  3. How Hitman Devs Turned Jacksepticeye Into a “Violent Narcissist” in Newest Mission  80 Level
  4. The next Hitman elusive target has Agent 47 taking down a podcaster 'completely obsessed with content'  TechRadar
  5. Hitman: World Of Assassination's Latest Elusive Target Is Jacksepticeye  UploadVR

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