EA Bets Big on In-Game Ads, Making Native Branding a Frostbite-Driven Reality
TL;DR Summary
EA is launching an in-game advertising platform integrated into its Frostbite engine to serve native, measurable ads in console and free-to-play titles. Early tests include Mountain Dew branding in EA Sports College Football and Visa in EA Sports FC, with a focus on privacy-safe targeting and real campaign insights as the program expands across EA’s major franchises.
- EA Is Salivating At The Prospect Of Loading Games Up With Ads Kotaku
- EA: Console game makers should consider in-game ads during development The Game Business
- Could EA’s new advertising platform open the floodgates for in-game ads? thecurrent.com
- Get Ready For Even More In-Game Advertisements, As EA Thinks It's A "Huge Opportunity" For Developers OpenCritic
- Electronic Arts is charting out a bold new frontier in making gamers’ lives worse Polygon.com
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