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The latest industry news stories, each synthesized from multiple sources with added background and context.

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Immersive-Sim Legends Launch Black Pony Immersive To Revive The Genre
industry-news1 month ago

Immersive-Sim Legends Launch Black Pony Immersive To Revive The Genre

Black Pony Immersive, a new studio founded by Harvey Smith and Ben Horne with Deus Ex designer Ricardo Bare, aims to keep immersive sims alive in 2026, arguing the genre can be financially viable even as the industry cools; born from Arkane Austin's closure and operating secretly since Aug 2025 with a 26-person team, they haven't revealed their first game beyond immersive sim but intend to stay nimble and independent.

Mattel Bets On In-House Studio to Turn Barbie, Uno, and More Into Games
industry-news1 month ago

Mattel Bets On In-House Studio to Turn Barbie, Uno, and More Into Games

Mattel is launching Mattel Game Studios, a 300-strong in-house game development and publishing arm split between Los Angeles and Hangzhou, to create original games based on its iconic brands (including Uno). The studio, under Mattel Digital Studios, has already released Masters of the Universe: Legends Unite and is soft-launching UNO Wild with a Hot Wheels game in development. The move follows Hasbro’s retreat from in-house game development and signals Mattel’s ambition to build a scalable, internal pipeline for games, though success remains uncertain and tied to navigating a notoriously difficult market.

CNN’s Ward Pushes Back After White House Dings Her Dancing Clip
industry-news1 month ago

CNN’s Ward Pushes Back After White House Dings Her Dancing Clip

Acclaimed CNN war correspondent Clarissa Ward clapped back at the White House after its Rapid Response team called her a “hot mess” for dancing in an airport video, replying with “Dancing is good for the soul.” The exchange sparked discussion about hypocrisy given Trump-era dance moments, while Ward—who has reported from war zones for about two decades and earned multiple Emmys—retains her status as a veteran journalist in the spotlight.

EA Bets Big on In-Game Ads, Making Native Branding a Frostbite-Driven Reality
industry-news2 months ago

EA Bets Big on In-Game Ads, Making Native Branding a Frostbite-Driven Reality

EA is launching an in-game advertising platform integrated into its Frostbite engine to serve native, measurable ads in console and free-to-play titles. Early tests include Mountain Dew branding in EA Sports College Football and Visa in EA Sports FC, with a focus on privacy-safe targeting and real campaign insights as the program expands across EA’s major franchises.

GameStop CEO Drops $35B Bonus to Chase eBay Bid
industry-news3 months ago

GameStop CEO Drops $35B Bonus to Chase eBay Bid

GameStop CEO Ryan Cohen reportedly forfeits a $35 billion incentive tied to boosting the company's value to focus on pursuing an acquisition of eBay, a plan eBay has said is not credible or attractive. The move comes after Cohen’s leadership shift and while GameStop sees improved quarterly results, it has also shuttered stores and cut jobs, leaving investors wary amid ongoing stock volatility.

Cam McCaul Aligns with Revel Bikes for a Ranger-Driven Freeride Era
industry-news3 months ago

Cam McCaul Aligns with Revel Bikes for a Ranger-Driven Freeride Era

Revel Bikes announces the signing of freeride icon Cam McCaul, who will ride a Ritual and the redesigned Ranger as part of a long‑term partnership. The press release emphasizes aligned values, community building, and a shared belief in growing mountain biking, with Revel’s Adam Miller expressing excitement for Cam’s impact andCam’s goal to push the Ranger farther than anyone anticipated.