Xbox Game Pass Slips to 30 Million Subscribers Amid Pricing Shakeup

Kotaku reports, citing The Wall Street Journal and leaked Microsoft documents, that Xbox Game Pass has dropped to about 30 million paying subscribers, down from 34 million in 2024 and far short of the internal target of 77 million; the decline followed a price increase to $30/month and the inclusion of Call of Duty titles in the library. Microsoft later cut prices and pulled new COD releases from day one to slow churn, but growth appears to have plateaued, signaling a ceiling for the service.