Xbox Game Pass Slips to 30 Million Subscribers Amid Pricing Shakeup
TL;DR
Kotaku reports, citing The Wall Street Journal and leaked Microsoft documents, that Xbox Game Pass has dropped to about 30 million paying subscribers, down from 34 million in 2024 and far short of the internal target of 77 million; the decline followed a price increase to $30/month and the inclusion of Call of Duty titles in the library. Microsoft later cut prices and pulled new COD releases from day one to slow churn, but growth appears to have plateaued, signaling a ceiling for the service.
- Game Pass Is Reportedly Back Down To 30 Million Subscribers Kotaku
- New Xbox CEO Admits Game Pass Bet Has Not Worked Out GameSpot
- XBOX Game Pass Didn’t ‘Grow At The Pace’ Microsoft Had Planned Insider Gaming
- Is Xbox freezing third-party Xbox Game Pass deals? Here's what's being said, and why I don't buy it. Windows Central
- Game Pass Reportedly Has Around 30 million Subscribers VGChartz
Want the full story? Read the original reporting
Read on Kotaku